Dhadak is the first major Hindi film release after Sanju, and despite it being the launch vehicle of Ishaan Khatter and Jahnvi Kapoor, the trade is quite charged up taking the commercial aspect of the film. Karan Johar is a master at marketing the products, and the same has ensured a reasonable buzz among the target audience i.e. youth and families. Love stories are not made frequently in the industry and the Shashank Khaitan directorial is one of the very few love stories that have released in the recent years. With just one day left for the film release, here’s a look at how the film has tracked in terms of buzz among the on-ground audience as well as social media:
The announcement of Karan Johar remaking Sairat with Ishaan Katter and Jahnvi Kapoor met with a mixed response all across, however the producer changed the perception around the film by unveiling heart-warming posters and stills at regular intervals. The posters gave a positive vibe and promised to be a romantic film set in the heartland of India.
The theatrical trailer of Dhadak was unveiled on June 10, 2018 i.e. exactly 40 days before the film release and created an impact. While there was a small section of audience who felt that Karan Johar has ruined a classic, majority of the people were satisfied with the trailer. The dialogues as well as the chemistry between the lead pair were major takeaway from the 3-minute long theatrical trailer. The trailer has got over 45 Million views on YouTube, and even the exhibitors have confirmed that the movie going audience is liking the trailer.
‘Dhadak Title Track’ and ‘Zingaat’ are the two flagship songs of the film, and they have been received well by the music industry. Both the songs have found a place in all music charts and even the audiences have accepted them with open hearts. While ‘Zingaat’ got 61 Million views on YouTube, ‘Dhadak Title Song’ has 63 Million views on YouTube. Both the songs have also been widely streamed on several music platforms like Hungama, and the ‘Dhadak Title Song’ in particular is the biggest romantic song of the year. After the theatrical trailer, the songs kept the buzz rolling in favour of the film and this should ensure a strong start at the Box-Office.
Social Media Reactions:
Apart from extreme situations i.e. extreme positivity or extreme negativity, the social media reaction’s don’t really affect the Box-Office outcome of the film as majority of the movie going audience is not there on Twitter and Facebook. Having said that, a lot of film enthusiasts on the two social platforms have been discussing Dhadak, wherein people had different opinions taking the film. While a few were running their own agenda of being against “nepotism” without objectively speaking about the pre-release content, a few others had their reservations keeping Sairat as the bench mark. But well the above are in the minority; there are a lot of people even on social media who are looking forward to watching the film as the views on trailer as well as songs have come due to this set of audience.
Dhadak is expected to embark onto a good start at the Box-Office and should target to emerge the biggest opener of all time for a debutant film by surpassing Student of The Year (Rs. 9.25 crore). Whether the film surpasses that number or no will largely depend on how well Maharashtra belt performs because most of audience in this territory has already watched Sairat. The opening day business is expected to do quite good at places like Rajasthan, Gujarat, Haryana, and Delhi; however the final fate in terms of opening for all films always depends on Maharashtra, which is the biggest territory of India.