Amul has come up with yet another creative campaign and this time it is a tribute to the legendary star Dev Anand.
The tagline of the campaign is his popular song Main Zindagi Ka Saath Nibhata Chala Gaya... from his film Hum Dono, which is synonym to his philosophy of life.
The evergreen star is shown wearing a coat and hat, in his trademark style. Amul labels itself as the 'evergreen butter', taking a cue from the dynamic personality of the great actor.
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