After ten months of anticipation, the global sensation BTS is back with new music and how! The album 'Map Of The Soul: 7' dropped on Friday along with Kinetic Manifesto Film: Come Prima which is their official music video. The septet has dropped the teaser of the title track 'ON' on TikTok ahead of the album release before crashing the site altogether.
The group is known for its intricate choreographies, diverse sound, deep lyricism and openness with their fans. Big Hit Entertainment, their agency, in an official statement, said, “BTS once again pour out their hearts through the powerful and energetic hip hop lead single ‘ON’ that reflects on their calling and mindset as artists during the seven years." They further revealed, "Featuring Sia’s signature eerie and charismatic voice, this digital exclusive version ‘ON (Feat. Sia)’ gives off a pleasantly different vibe from the [BTS-only version]."
The music video is visually enigmatic. The intricate choreography with crisp detailing for every member outshines everything. TheLab group dancers, who earlier starred in J-Hope 'Chicken Noodle Soup' music video with Becky G, feature in this film along with Blue Devils Marching band. The track with stunning instrumentals is a hype anthem of the year, to be honest. The powerful lyrics flow beautifully with their cinematic choreography. This is an ode to their terrific rise from a rookie group to become global sensations. They faced their hardships by standing with each other, embraced the stardom with humbleness and continue to excel with their music. Staying firm on what they believe in, continue to make the music they like to produce and finding a balance between their lives as the superstars and their own selves, this music video truly takes you through a nostalgic journey.
Park Jimin begins the mv with his beautiful routine as his verse goes, "I can't understand what people are sayin ' / Who and What I need to follow / With each step then again grows the shadow." Then, V takes over showcasing his face tattoo and obviously his beautiful face in music video. He goes, "Where is this place I open my eyes to / Maybe Seoul to New York to Paris / I get up, unsteady on my feet."
The chorus goes, "Hey na na na, gotta go insane to stay sane / Hey na na na, throw myself whole into both worlds / Hey na na na, can't hold me down 'coz you know I'm a fighter / Carried myself into this beautiful prison / Find me and I'm gonna live with you."
BTS' album 'Map Of The Soul: 7' is here and BTS Army, it is time to enjoy it!