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Last Updated 27.02.2020 | 9:03 PM IST
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Brand Talk with Lara Dutta



Bollywood Hungama has always shared a very special relationship with stars, their movies and also the brands they endorse. In tune with this tradition, we bring to you

our very special section 'Brand Talk', wherein we speak to celebrities about the brands that they endorse.


This time round, we bring to you an exclusive interview with the intelligent and former beauty queen Lara Dutta, the brand ambassador of 'Colgate' and Eric Jumbert, Director-Marketing, Colgate-

Palmolive (India) Limited.


Do not forget to take part in the supercool contest at the end of this interview and win exclusive merchandise from 'Colgate'.


Lara, to start with, how does it feel to be the brand ambassador for 'Colgate'?

'Colgate' is one of the most trusted brands in India and it is a privilege to be associated with a brand that is a household name. My association with 'Colgate' goes back a long way. I am extremely

happy to be associated with 'Colgate Total Charcoal Deep Clean', an innovation in the field of oral health.

What made you say yes to this offer?

'Colgate' has always piqued my interest with their ability to innovate with the help of technology. 'Colgate Total Charcoal Deep Clean' immediately caught my attention as it integrates the goodness

of charcoal which is known for its cleansing properties. And this toothpaste provides superior cleaning and complete mouth protection.

What's your oral hygiene routine? What's the advice that you would like to give to the readers regarding oral hygiene?

I always make sure that I brush twice a day, and also floss my teeth after meals. I also make certain that my family follows the same regimen. All of us are aware of the importance of oral hygiene

in the context of overall well-being. I would therefore recommend brushing with a solution that cleans mouth efficiently and regularly visiting a dentist.

What are the parameters that you see before signing any brand?

Brand endorsements come with responsibility towards the consumers. Therefore, it's imperative that as a public figure, I should be completely convinced about the authenticity and credibility of the

product as well as the company.



Tete- A- Tete with Eric Jumbert (Director-Marketing, Colgate-Palmolive (India) Limited


Sir, can you please tell us about Colgate's latest offering 'New Colgate Total Charcoal Deep Clean'.


At 'Colgate', we are consistent in our efforts to introduce innovations that make the practice of oral hygiene more efficient. Our newest innovation - 'Colgate Total Charcoal Deep Clean', provides

superior cleaning as compared to regular fluoride toothpaste and protects 100% of mouth surfaces such as teeth, gums, cheeks and tongue.


How different is this toothpaste from others?

The purifying property of charcoal is increasingly making it the sought after in health and wellness. 'Colgate Total Charcoal Deep Clean' combines the science of 'Colgate Total' with micro charcoal

particles. The result is a clinically proven, unique and superior anti-germ technology with ultra-micro charcoal particles that prevents germ build-up on 100% of mouth surfaces.


Why did you choose Lara Dutta to be the brand ambassador?

We are delighted to partner with Lara Dutta, an eminent personality, a doting mother, health and fitness enthusiast who trusts Colgate's leading-edge solutions to meet the complete oral care needs

of her family.


How different is 'Colgate' from all the others in the market?

At 'Colgate', we always remain committed in our endeavor to find advanced solutions to the constantly evolving needs of consumers with new technologies.




CONTEST

Answer the following questions and win exclusive merchandise from 'Colgate'. Post your answers in the comments section below:


1) Who is the brand ambassador of the Colgate's new product ('Colgate Total Charcoal Deep Clean')?

2) What is the key ingredient used in the product?

3) Name the film that was released this year starring Lara Dutta?

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