Bollywood Hungama has always shared a very special relationship with stars, their movies and also the brands they endorse. In tune with this tradition, we bring to you
our very special section 'Brand Talk', wherein we speak to celebrities about the brands that they endorse.
This time round, we bring to you an exclusive interview with the intelligent and former beauty queen Lara Dutta, the brand ambassador of 'Colgate' and Eric Jumbert, Director-Marketing, Colgate-
Palmolive (India) Limited.
Do not forget to take part in the supercool contest at the end of this interview and win exclusive merchandise from 'Colgate'.
Lara, to start with, how does it feel to be the brand ambassador for 'Colgate'?
'Colgate' is one of the most trusted brands in India and it is a privilege to be associated with a brand that is a household name. My association with 'Colgate' goes back a long way. I am extremely
happy to be associated with 'Colgate Total Charcoal Deep Clean', an innovation in the field of oral health.
What made you say yes to this offer?
'Colgate' has always piqued my interest with their ability to innovate with the help of technology. 'Colgate Total Charcoal Deep Clean' immediately caught my attention as it integrates the goodness
of charcoal which is known for its cleansing properties. And this toothpaste provides superior cleaning and complete mouth protection.
What's your oral hygiene routine? What's the advice that you would like to give to the readers regarding oral hygiene?
I always make sure that I brush twice a day, and also floss my teeth after meals. I also make certain that my family follows the same regimen. All of us are aware of the importance of oral hygiene
in the context of overall well-being. I would therefore recommend brushing with a solution that cleans mouth efficiently and regularly visiting a dentist.
What are the parameters that you see before signing any brand?
Brand endorsements come with responsibility towards the consumers. Therefore, it's imperative that as a public figure, I should be completely convinced about the authenticity and credibility of the
product as well as the company.
Tete- A- Tete with Eric Jumbert (Director-Marketing, Colgate-Palmolive (India) Limited
superior cleaning as compared to regular fluoride toothpaste and protects 100% of mouth surfaces such as teeth, gums, cheeks and tongue.
particles. The result is a clinically proven, unique and superior anti-germ technology with ultra-micro charcoal particles that prevents germ build-up on 100% of mouth surfaces.
of her family.
Answer the following questions and win exclusive merchandise from 'Colgate'. Post your answers in the comments section below:
1) Who is the brand ambassador of the Colgate's new product ('Colgate Total Charcoal Deep Clean')?
2) What is the key ingredient used in the product?
3) Name the film that was released this year starring Lara Dutta?