Boman Irani unveils behind-the-scenes magic of his creative house Irani Movietone, watch : Bollywood News

Actor and filmmaker Boman Irani has been entertaining audiences for more than a decade, both as an actor and now as a filmmaker with his highly awaited directorial debut, ‘The Mehta Boys’. However, not many know that Boman Irani has also been the creative force behind some of the most popular and strategic ad campaigns over the years, developed and produced under his home banner, Irani Movietone.

Boman Irani unveils behind-the-scenes magic of his creative house Irani Movietone, watch

Founded in January 2019 by Boman Irani, along with co-founders Danesh Irani and Kayoze Irani, the creative house has been creating magic for the last five years as a leading advertising and production company. At Irani Movietone, they specialise in crafting extraordinary ad campaigns for esteemed brands across various sectors, including beauty, skincare, beverages, food and more. Boman Irani, the mastermind behind the company, further excels in serving as a strategist and storyteller through his production house.

Taking audiences into his world as a storyteller and a producer, Boman Irani shared how Irani Movietone is the perfect partner for any brand that wishes to ace the branding game and take the brand places. He wrote, “You never noticed that. Did you? We’re Irani Movietone. A #CreativeHouse run by a team of passionate storytellers who turn your briefs into unique advertising campaigns. From developing strategies to crafting stories with purpose. We can take your brand places. Connect with us to know what more we can do for your brand.”

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Meanwhile, in his directorial debut, The Mehta Boys, Boman Irani stars alongside Avinash Tiwary and Shreya Chaudhary. He has not only directed but also co-written the screenplay with Oscar-winning writer Alex Dinelaris for this film. It’s produced by Irani Movietone and Chalkboard Entertainment.

Also Read: Boman Irani marks four years of his screenwriting network ‘Spiral Bound’