Certain Indian news channels have lately been accused by several netizens of sensationalising news and spreading hatred. Amidst this, big brands like Parle and Bajaj have decided to not support toxic news channels. They have decided to not air their ads on such channels.
Bollywood celebrities Swara Bhasker anad Konkona Sen Sharma were among the first to laud this move. “Yayyyyyyeeeeeeeeeee! Three cheers for #Parle,” wrote Swara while retweeting an Indian Civil Liberties Union tweet. “Parle Products has decided not to advertise on news channels that broadcast toxic aggressive content. These channels are not the kinds that the company wants to put money into as it does not favour its target consumer. It’s time more companies join the lead of Bajaj and Parle,” the tweet read.
— Swara Bhasker (@ReallySwara) October 11, 2020
“Well done!! #parle And Bajaj too,” Konkona wrote.
— Konkona Sensharma (@konkonas) October 12, 2020
Recently, the Mumbai Police Commissioner claimed that certain news channels including Republic TV have been manipulating TRPs. The fake TRP case came into light after a complaint by Hansa Research Group Pvt Ltd, the agency contracted by the Broadcast Audience Research Council (BARC) to place audience meters to monitor TV channels watched by households.
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