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Last Updated 17.10.2021 | 11:07 AM IST



Big brands like Parle and Bajaj to not air their ads on ‘toxic’ news channels; Swara Bhasker and Konkona Sen Sharma welcome the move 

Bollywood News

Certain Indian news channels have lately been accused by several netizens of sensationalising news and spreading hatred. Amidst this, big brands like Parle and Bajaj have decided to not support toxic news channels. They have decided to not air their ads on such channels. 

Big brands like Parle and Bajaj to not air their ads on 'toxic' news channels; Swara and Konkona Sen Sharma welcome the move 

Bollywood celebrities Swara Bhasker anad Konkona Sen Sharma were among the first to laud this move. “Yayyyyyyeeeeeeeeeee! Three cheers for #Parle,” wrote Swara while retweeting an Indian Civil Liberties Union tweet. “Parle Products has decided not to advertise on news channels that broadcast toxic aggressive content. These channels are not the kinds that the company wants to put money into as it does not favour its target consumer. It’s time more companies join the lead of Bajaj and Parle,” the tweet read. 

 “Well done!! #parle And Bajaj too,” Konkona wrote. 

Recently, the Mumbai Police Commissioner claimed that certain news channels including Republic TV have been manipulating TRPs. The fake TRP case came into light after a complaint by Hansa Research Group Pvt Ltd, the agency contracted by the Broadcast Audience Research Council (BARC) to place audience meters to monitor TV channels watched by households.

ALSO READ: Kriti Sanon and Swara Bhasker slam BJP MLA Surendra Singh after he says that parents should instill ‘sanskaar’ in their daughters to prevent rape


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