As homage to the constantly evolving hair, makeup & skin care industry, April 2019 will witness the debut of India Make Up Show, curated by Brothers Incorporated founded by Rahul Tuljapurkar and Ninad Shah. In an exciting new development, serial entrepreneur and ground-breaking international beauty icon, Bobbi Brown who will embarking on her first ever India tour to headline the IMS Masterclass has cherry-picked the very suave actress Tamannaah Bhatia to play the role of her muse in Mumbai on 13th April and the uber cool diva, Malaika Arora to play the role of her muse in New Delhi on 20th April. With 3 specific looks curated for her masterclass – bridal, evening and editorial, the session will be moderated by celebrity hair stylist Adhuna Bhabhani.
Being one of the world’s most established, American professional makeup artists and former founder of Bobbi Brown Cosmetics, Bobbi created a legacy for herself with timeless products that suited a wide variety of skin tones as well as products that were made to look more like real beauty and less like actual makeup. Bobbi Brown states, “I have always considered Indians to be naturally beautiful. I was very particular on the person who would play my muse since this is my very first masterclass in India. I wanted someone who could seamlessly bring to life the diverse looks I would be showcasing without comprising on her own individuality. Tamannaah happened to be the ideal choice for Mumbai -she is natural, beautiful and confident and represents the committed spirit of the city that never sleeps. Malaika on the other hand is fashionista who is uncompromising when it comes to her style and beauty which somewhere represents the glitzy hustle and bustle of India’s capital. I’m certain they both will do full justice to what I wish to present to the Indian audiences.”
Tamannaah Bhatia adds on, “Bobbi Brown is a timeless icon and a role model to many young women like me. This is such an honour. Infact I have excused myself from my film commitments in Baku to make this a reality. I will be spending close to 48 hours on flight to spend those 5 hours with Bobbi so you can well imagine my excitement level.”
Malaika Arora elaborates, “There are a lot of make-up artists I’ve associated with but working with someone as iconic as Bobbi is such an honour especially when it has always been one of the things I wanted to do in my bucket list. I’m very excited to see how she displays her signature no make-up look on me.”
Hosted in Mumbai on the 12th & 13th of April 2019 at Dome and in New Delhi on the 20th of April 2019 at Hotel Pullman, India Make Up Show will cover make-up, hair styling, body & skin care. From live demonstrations, celebrity workshops, brand focus tutorials, shopping booths to ramp showcases, masterclasses, networking seminars, talent hunt and after parties. Catering to an age group of 15 – 60 years, the event will also touch upon men’s grooming and natural/organic cosmetics.