Outhouse has unveiled its latest campaign featuring Banita Sandhu against an energetic latex backdrop, creating a visually striking and promiscuous statement. The visionary collaboration between Banita and Outhouse aims to celebrate the powerful and alluring persona of the OH Woman, seamlessly merging their synergies. The creative force behind the campaign, led by celebrity photographer Sasha Jairam and stylist Mohit Rai, has captured the essence of this modern, self-assured woman. The campaign reflects a bold vision, bringing together Banita's energy and Outhouse's iconic brand identity to introduce the new androgynous handhelds. The powerful imagery captures the brand's commitment to empowering women and pushing boundaries in the world of fashion.
“Banita brings in that energy of a modern self-assured woman, fearless in her skin and unapologetic in her being. Having loved that about her personality, we felt that her ambassadorship was perfect to introduce our new androgynous handhelds,” voiced the sister co-founders of Outhouse, Kaabia and Sasha.
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Speaking on her appointment as the ambassador, the actress expressed, “I have always been enamoured by the Outhouse vibe - the audaciousness and the unwavering confidence they exude as a brand. It feels powerful to be the face of this new-age campaign that blends grunge with glamour.”
One could see Banita’s flawless skin and hair by celebrity makeup artist Savleen Manchanda and Marce Pedro. Labelled as ‘Quarter to XII’ the celebratory campaign further displays the nano statement in Promiscuous Red and Icy Blue (as seen on the ambassador), alongside a camaraderie of Kelly Green, Posh Pink, SirenBlack, and the iconic Silver and Gold Rush. Each cult bag is handcrafted with over two thousand crystals enveloping its unique silhouette, entwined top handle, and central OH V monogram. Beneath the mesh, discover a vegan leather bag sized perfectly for all evening essentials.
While the Gold Rush and Silver Furbies are available at all Outhouse Boutiques, the new cult launched on November 15, this year.
Also Read: Banita Sandhu joins Adivi Sesh in Goodachari 2: “This is my first pan-India film”
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