This is what happens when a biggie does out of the world business and then many in the industry decide to follow suit and try to replicate the success of its predecessors. It is a known fact that the Hindi version of Baahubali 2: The Conclusion has done magnificent business and is now the highest grossing film of all times, hence beating even Dangal. With the film finding mega success coming its way, other South films are also hoping that they would be able to replicate its success.
One such film is Kadamban which is now seeing a re-release in Hindi. This is happening when it hadn’t really done any spectacular business in Tamil, its original language. “The film, which features Arya in the lead, is about tribal inhabitants trying to save their forest which has caught the eyes of businessmen who wish to extract natural resources from there. The very core of this subject was hardly appealing to the region where the film was based, leave aside carrying an all-India appeal. Even in Tamil when it was released, the reviews were just about decent. The film’s business too was so-so. Still, the film has managed to attract buyers who are willing to release the film in Hindi now,” informs our source.
In Tamil, the film was released exactly a month back on 14th April 2017. Neither the film’s hero Aryan nor the leading lady Catherine Tresa has any following amongst pan-India audience. They are known in South though.
“Perhaps the ones who are backing the Hindi version believe that since Prabhas was not a known face either and still managed to attract audiences with Baahubali 2, they would be able to strike gold with Kadamban too,” an observer comments.
“This is the reason why they are so excited about it that they are even tagging it as one of the ‘Biggest Tamil Action Films of the year’ and also an ‘Epic action’ flick. Of course going by the promo, the film indeed has a wide canvas. However, after Baahubali 2, everything looks pretty small in comparison. Moreover, it is hardly ‘epic’ in either scale or treatment, ” an observer added.
The theatrical release in Hindi is being planned for 16th June though. “Again, it would be interesting to see how vast the release would actually be and how much will it actually be able to do in Hindi,” a trade expert adds.
“16th June also sees the release of Yash Raj Films‘ Bankchor and Kumar Mangat’s Guest Iin London. Moreover, there is also Diljit Dosanjh‘s Punjabi biggie Super Singh, which is set to smash records. Where will Kadamban find a place for itself? Moreover, there is practically a week ahead of it since Salman Khan‘s Tubelight arrives on 23rd June, “added the trade expert.
Well, it’s not like something like this hasn’t happened before. A successful biggie has time and again led to many hopefuls who try to replicate the phenomenon. Last time around, the Baahubali team of Anushka Shetty and Rana Daggubati arrived with the Hindi dubbed version Rudhramadevi just a few months later. The film tanked without making any mark whatsoever.