Ashutosh Gowariker launches poster design contest in collaboration with Aamir Khan to celebrate the 25th anniversary of Lagaan

June 2, 2026 - 5:45 PM IST

Aamir Khan Productions has launched a creative campaign titled #LagaanPosterChallenge to commemorate the 25th anniversary of the period sports drama Lagaan: Once Upon a Time in India. The initiative invites audiences to recreate the promotional artwork of the film in their own style.

Ashutosh Gowariker launches poster design contest in collaboration with Aamir Khan to celebrate the 25th anniversary of Lagaan

Participants can submit their designs via email or by sharing their artwork on Facebook, Instagram, and X. The creators of the selected winning entries will receive an invitation to attend a special screening of the film alongside the original cast and crew members.

The makers announced the challenge on social media with a caption that stated, “From the man who gave us Lagaan... comes an invitation. Ashutosh Gowariker invites you to reimagine the iconic poster, your way and be a part of #LagaanPosterChallenge. Submit your entry via email at lagaanposterchallenge@gmail.com OR post it on social media and tag us on Facebook, Instagram & X.”

Set in 1893 during the late Victorian period of British colonial rule in India, the narrative follows Central Indian villagers who are challenged to a cricket match by a British Indian Army officer to waive their high taxes. The film was the third Indian production to receive an Academy Award nomination for Best Foreign Language Film and secured eight accolades at the 49th National Film Awards, including Best Popular Film.

Directed by Ashutosh Gowariker, the film features Aamir Khan alongside an ensemble cast including Gracy Singh, Rachel Shelley, Paul Blackthorne, Suhasini Mulay, Kulbhushan Kharbanda, Rajendra Gupta, and Raghubir Yadav. The soundtrack, composed by A. R. Rahman, features tracks such as ‘Ghanan Ghanan’, ‘Mitwa’, ‘Radha Kaise Na Jale’, and ‘O Rey Chhori’ as the project readies to celebrate its historical cinematic milestone globally.

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