Shah Rukh Khan and Gauri Khan’s son Aryan Khan on Monday launched his luxury brand. The starkid along with co-founders Bunty Singh and Leti Blagoeva forayed foray into the luxury lifestyle business by unveiling D'YAVOL, their passion project. The three entrepreneurs aim to bring consumers the best global experiences and authentic products across fashion, beverages, and exclusive events.
Speaking to Vogue India about how his parents Shah Rukh Khan and Gauri Khan felt about his first venture, Aryan revealed, “The commonality between the family is that they believe in following what you’re passionate about. My mom is a producer, but she loves interior design. She’s made a successful business out of it because she loves doing it. My dad is an actor, but he also has a VFX studio and a production company, and because we loved sports, we got into it about 10 years ago. Now, there’s a global sporting franchise that’s expanding and doing really well. It’s not like you can either do this or that. I believe that if you like something and feel that there’s an opportunity that presents itself and a void you can fill, you can do a multitude of things.”
He stated, “My parents are extremely encouraging about the new venture. When you know what you’re passionate about, you can make it your business. Because then the business isn’t business anymore, it’s personal. And when business is personal, that’s when it really flourishes."
Previously, Aryan Khan said, "My two close friends and I have worked relentlessly over the last five years to bring this global lifestyle collective to life. D'YAVOL delivers a disruptive aesthetic that is backed up by an uncompromising focus on quality and craftmanship, showcasing the best the world has to offer to discerning consumers.”
As reported earlier, D’YAVOL will be rolling out a series of exciting launches in the months to come, starting with a premium beverage brought to consumers in partnership with AB InBev India, closely followed by the unveiling of a limited-edition capsule apparel collection. Through 2023 and beyond, the brand will broaden their reach with a number of luxury lifestyle products offerings.
Meanwhile, Aryan Khan is currently working on his first screenwriting and directorial project, with production on the series scheduled to commence in early 2023 through Red Chillies Entertainment.
ALSO READ: Aryan Khan launches luxury brand D’YAVOL; to unveil premium beverage and capsule collection in 2023
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