Aryan Khan credits Shah Rukh Khan for shaping his entrepreneurial mindset: “My father is perhaps one of the smartest marketing minds”

D'YAVOL X, launched in 2023, has garnered significant attention, particularly for its high-end pricing.

November 8, 2024 - 6:38 PM IST

Aryan Khan, the eldest son of Bollywood superstar Shah Rukh Khan, has taken the fashion world by storm with his luxury apparel brand, D'YAVOL X. In a recent interview with L’Officiel Arabia, Aryan shared insights into his entrepreneurial journey and the invaluable influence of his father.

Aryan Khan credits Shah Rukh Khan for shaping his entrepreneurial mindset: “My father is perhaps one of the smartest marketing minds”

Aryan and Shah Rukh graced the cover of L’Officiel Arabia, showcasing the latest collection from D'YAVOL X. The father-son duo's collaboration has not only captured the attention of fashion enthusiasts but has also sparked discussions about the power of family bonds in the business world.

When asked about the decision to join forces with his father, Aryan expressed his admiration for Shah Rukh's business acumen and marketing prowess. He stated, “My father is perhaps one of the smartest marketing minds, apart from being deeply connected to audiences and is himself a global fashion trendsetter. He is also extremely level-headed and always makes us take a step back and look at the bigger picture, when we are stuck in the weeds".

Aryan further elaborated on how Shah Rukh's diverse career has shaped his own entrepreneurial mindset. He highlighted the importance of dedication and passion, regardless of the scale of the project. “While being an actor is my father’s primary profession; what I feel sets him apart from most is his diversification into other fields, whether it is sports, VFX, or film and television production. Even though I use the words “primary profession” for his role as an actor, my father would see all his various roles with the same dedication and passion. Giving a hundred precent to everything you do no matter how big or small, is what my father has imbibed in me. And as an entrepreneur and a fashion innovator, I aspire to be rigorous, meticulous and extremely detailed about everything,” Aryan said.

D'YAVOL X, launched in 2023, has garnered significant attention, particularly for its high-end pricing. Last year, Shah Rukh Khan addressed the pricing concerns, acknowledging the premium nature of the brand and its target audience. The brand's focus on luxury and exclusivity aligns with the growing trend of high-end fashion in India.

Meanwhile, Aryan Khan will make his debut as a writer and director with Red Chillies Entertainment’s web series Stardom.