Those who were born before the 90s can rejoice. Legendary radio announcer/radio jockey (RJ) Ameen Sayani, who used to enthral his listeners right from the 50s to the 80s, is making a comeback with Rustom. He has been roped in by Akshay Kumar to put together a special 100 second audio promo of Rustom, which would be heard on the air waves all over.
“The idea was to bring on the 50s and the 60s nostalgia,” informs our source, “Since the film belongs to that era, it was imperative that there is some angle of retro promotion attached to that as well. Those who have grown up in the times when film promotion was quite active on radio would be able to immediately relate to Ameen Sayani’s silken voice that has stayed unique till date.”
While this germ of an idea was quite exciting for the team of Rustom, it was an experience in itself to bring back Sayani into the studio.
“He is currently in his mid-80s and not really active on the entertainment scene,” our source continues, “However, Akshay was quite sure that Sayaniji’s vocals would be a perfect fit for the retro setting that Rustom boasts of. Moreover, as a mark of a respect for the man who has been a veteran in the business and has entertained three generations of film and music lovers, Akshay wanted to ensure that he got the best and most comfortable facilities to record his voice.”
The result was nothing but magical as the man, who had once ruled the airwaves with his Binaca (and later Cibaca) Geetmala on Radio Ceylone, was in superb form the moment he came behind the mike.
“It was as if he had never gone anywhere in the last 50 years,” our informer from the recording studio adds, “It was hard to believe that this was a man in his 80s. His youthful and energetic ‘andaaz’ mesmerized everyone who was present in the studio.”
Moreover, for the film it only added on to the intrigue and suspense element as Sayani went on to introduce the film’s plot and its lead actor Akshay Kumar in the title role of Rustom with his trademark beginning ‘Behno aur Bhaiyaon’. What further made it special were phrases like ‘ek sachchi kahaani’, ‘chal padhi pistol ki goliyaan’, ‘wafa aur bewafai ki dhuaandaar film’ and ‘khoon hungama dhamaka’ that were thrown in, which further made one walk down the memory lane.
Want to know more about what the man has to offer for the Akshay Kumar starrer? Listen to the full clip here.
— Akshay Kumar
(@akshaykumar) July 4, 2016