Filmmaker Amit Kasaria, in his upcoming project titled Love Story of 90's, has strategically chosen the 1990s as the temporal setting, adding a layer of nostalgia that appeals to the audience. The film, produced under the banner of Sangani Brothers Motion Pictures, is a collaborative effort helmed by producers Haresh Sangani and Dharmesh Sangani, with direction spearheaded by Amit Kasaria.
Amit mentioned, “For a movie to be good, you need a strong support system with good producers like Haresh Sangani, Dharmesh Sangani and team. It's a love story with the right touch of romance which is supported by the right people that makes LSO90's (Love Story of 90's) an amazing project.”
Amit Kasaria shared, “The idea of LSO90's (Love Story of 90's) dawned on me, as I am a child of 90's era. I came of age watching films like Maine Pyar Kiya, Qayamat Se Qayamat Tak and Hum Aapke Hain Kaun. I am someone who really adores love stories. I was constantly ambitious to create a romantic film.”
In his quest for the genre, he stumbled upon an interview featuring Shah Rukh Khan. Twh actor expressed that after the huge success of Dilwale Dulhania Le Jayenge many young women were looking for Raj and Simran likewise in other films.
So, the director wanted to create a captivating love story and he decided to make two characters who have a cinematic style and grew up watching 90s movies. Amit quoted, “I aimed to plan the meeting of the characters at a single location. The end of their journey is expected to be interesting and enjoyable. They both will hold faith in the power of romance. Sometimes, things don't happen as they want, and real-life love may not be like the perfect picture they imagine.”
LSO90'S (Love Story of 90's) is not a movie only about individuals born in 90's but also about teenagers going through their high school years in 2012 to make it more current.
Kasaria cited, “I am also celebrating 90's romance with this duo. The characters believe in the pure and innocent love. Hence, I wanted to incorporate this in my movie.”
He elaborated additionally, “The trailer of the flick will be filled with heartwarming romantic tunes and family-oriented entertainment.”
Today, many love stories are not connecting with everyone because they are too focused on a particular group of people. Viewers are finding it challenging to establish a connection in India. There is a void for a genuine love narrative. This movie will appeal not just a certain group of people, but also a larger audience.
Amit added, “Adhyayan Suman was the first choice for this film, but he was engaged in alternate ventures. Ultimately inquired once more, as I was unable to create the film with another individual, Adhyayan promptly agreed and was prepared to undertake this project. The producers Haresh Sangani and Dharmesh Sangani both the brothers, supported my decision without questioning it. Creating an extraordinary movie requires an unwavering support system. They exhibited a very positive viewpoint.”
Divita Rai, was chosen for the lead actress as she was on board with a very renowned talent agency. The director and the producer encountered numerous lovely girls, yet none quite matched the character. So, when they met Divita they felt that she embodies joy and is a firm believer in the essence of life.
The major portion of the movie is shot in Uttarakhand. Several scenes and songs were filmed in the picturesque backdrop of Manali. A minor segment is yet to be filmed in Mumbai.
The movie will have a theatrical release but will certainly be released on a renowned OTT platform too later on.
When asked the director, that how did they manage to get Bollywood's top singers on board, he explained, “The credit is rightfully attributed to the music director Rahul Nair, who has an unbelievable talent. Rahul has previously worked with Amit in the movie Bekhudi. The flagship song of LSO90'S (Love Story of 90's) is composed by Rahul Nair. The producers are bringing the director's ideas to life.”
They chose Atif Aslam to be one the singers as they believe that music should be boundaryl ess and his musical compositions are widely renowned.
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