The dipping temperatures have resulted in the business turning ice-cold everywhere. Earlier, the industrymen would always state that the evening and night shows would take a beating due to the cold wave, but this year, even the noon shows are faring poorly.
The two new releases, SUPER STAR and MITHYA, started on a 20% - 25% note, with SUPER STAR opening slightly better at places thanks to the fantastic promotion initiated by its producers [Shree Ashtavinayak]. However, MITHYA is enjoying better reports and the trade is hopeful that the collections would shoot upwards on Saturday.
Play the video below to check out the audience reaction to "Mithya"
