Those expecting BREAK KE BAAD to open at par with Imran Khan's last release I HATE LUV STORYS were disappointed. The film embarked on a 40% note at hi-end plexes, but was 20% to 30% at other plexes [depending on the location]. However, the performance at single screens was poor from the very first show itself.
I HATE LUV STORYS had embarked on a flying start because of three major factors - the KJo brand, terrific promotion and excellent music, which had caught the audience attention prior to its release. BREAK KE BAAD lacks a hit score and even the promos aren't as exciting. The business may show an increase at select centres [major metros specifically] over the weekend, but the film doesn't have legs to sustain on weekdays.
The second release, ALLAH KE BANDAY, started on a dull note. The occupancy was as low as 10% to 15% at several screens. Even at mass centres, where action films are lapped up, the opening numbers of the film were disappointing. Will it gather energy over the weekend is to be seen.
Play the video below to check out the audience reaction to "Break Ke Baad"
