BESHARAM, the biggie that had a midweek release [Wednesday, 2 October], embarked on a super start on Day 1. The national holiday + Ranbir Kapoor's superstardom [after BARFI! and YEH JAWAANI HAI DEEWANI] + Abhinav Kashyap's immediate outing after the trendsetting DABANGG + Extensive release strategy by Reliance ensured an impressive total on its opening day [Rs. 21.56 cr, according to an official statement issued by Reliance]. However, the cracks were visible on the opening day itself, since the evening/night shows did not perform to the optimum.
The word of mouth tilts towards negative, which explains why the business declined considerably on Day 2 [Thursday, 3 October]. Of course, the business does witness a declining trend if it's a working day after a big holiday, but in this case, even the circuits which performed exceedingly well on Day 1, witnessed sharp falls. As per the official statement issued by Reliance, the Day 2 figure is 7.13 cr. The final total after day two stands at 28.69 cr.
BESHARAM sinks further on Friday collecting Rs 5.68 crore. Total collections since release Rs. 34.37 crores.
