In a bid to compensate for the anticipated slowdown in sales this summer in carbonated soft drinks (CSD), PepsiCo India is gearing up for the peak summer season. The company on Monday kicked off a new advertising campaign for 7UP, co-starring brand mascot Fido Dido with Bollywood star Yana Gupta. The new, 30-second advertisement has been produced by Farah Khan and created by ad agency J. Walter Thomson.
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