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Last Updated 29.03.2020 | 6:21 PM IST



Y-Films – Taking the unconventional route

Y-Films have already made a splash. The youth film studio of Yash Raj Films, Y-Films have unveiled three films at one go - LUV KA THE END [release: 6 May], MUJHSE FRAAANDSHIP KAROGE [12 August] and VIRUS DIWAN [30 December]. But have you noticed something? The last two films are slated for release on dates that are considered 'risky' by the film fraternity.

MUJHSE FRAAANDSHIP KAROGE is slated for release during Ramzan. While a chunk of film-going audience is likely to stay away from movies, the movie also faces a strong opponent in Prakash Jha's AARAKSHAN. At the same time, VIRUS DIWAN is releasing exactly a week after DON 2 and in a week that's considered 'dicey' in filmi lingo because of New Year festivities. The general question is, who'd like to sit in a movie hall on 31 December or 1 January? That's not all, for the first time, Yash Raj will have two releases in a single month - LADIES VS RIKKI BAHL and VIRUS DIWAN.

But Ashish Patil, Head of Y-Films, thinks differently. "I am no soothsayer who predicts what's right or wrong. Let's face it, the release window is so limited that we are left with very few choices/options while zeroing on a release date. Exams, cricket matches, availability of screens, sometimes heavy rains and even H1N1 can ruin the perfect plan. Hence, we've opted for dates that may not be patronized by the conventional film-makers," Patil states.

But AARAKSHAN and DON 2 are mighty opponents. "Of course they are," Patil adds instantly, "But we're talking to a different audience. Sure, there would be a huge audience for the multi-starrers you just mentioned, but let's not rule out the possibility that a segment of audience would be equally enthusiastic to watch the kind of cinema Y-Films is making. As far as MUJHSE FRAAANDSHIP KAROGE is concerned, we are targeting the Independence Day weekend. Also, a lot of colleges may have re-opened during that period. Even if we get two solid days in the weekend, we would be safe as far as the economics are concerned."

Patil continues in the same breath, "As far as VIRUS DIWAN is concerned, not everybody is out on the streets during the 31 December/1 January celebrations. Yes, people are in a mood to party and I would like to believe that they would also like to frequent cineplexes, if given a choice. Hopefully, things should work in our favour."

More Pages: Mujhse Fraaandship Karoge Box Office Collection , Mujhse Fraaandship Karoge Movie Review

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