Media conglomerate UTV Motion Pictures and visual entertainment services group Prime Focus have announced a strategic alliance which will involve their close collaboration on a slate of future UTV Motion Pictures productions.
Under this new partnership, Prime Focus takes responsibility for servicing the entire production and post production requirement of a slate of UTV's films, including visual effects, digital intermediate, sound and lab services, as well as provision of cameras, lenses and more.
UTV Motion Pictures and Prime Focus announce multi-film dealThe first movie in this new partnership will be the 3D film Joker, which is brought to life by Prime Focus utilizing its proprietary View-D process. Besides 3D, Prime Focus will also be providing Cameras, DI, VFX and other associated services for the film.
Talking about the alliance, Namit Malhotra, Global CEO and Founder, Prime Focus, said, "We have always had a great working relationship with UTV, and I am excited to take that relationship to the next level with this alliance. UTV Motion Pictures' slate has been diverse and of very high technical standards. We have the best opportunity to bring out our entire service line up for UTV's future projects."
Siddharth Roy Kapur, CEO, UTV Motion Pictures, commented, "UTV has been building a diverse and varied slate of movies and we have constantly aimed at raising the bar for the Indian film Business. We have found a partner in Prime Focus who has been making similar advances not only in India but internationally. We look forward to bringing Prime Focus' creative and technical capabilities to UTV films to help redefine the level of viewing experience for audiences worldwide."
Prime Focus' 3D services were recently used for Star Wars: Episode I The Phantom Menace, and in the past they have achieved various 3D titles including The Chronicles Of Narnia: The Voyage Of Dawn Treader, Clash Of The Titans, My Soul To Take and more.
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