Thanks to the success of BHOOT, not only are more and more producers attempting horror films without songs, but the ones that are ready for release, like 88 ANTOP HILL and HAWA, are also publicising their films in an unconventional manner. The promos of 88 ANTOP HILL has a catchline that states 'Will you enter this house alone?', while the catchline for HAWA is 'Don't watch it alone'.
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