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Last Updated 22.11.2019 | 10:55 PM IST



The Bachchans to endorse ‘firstcry’?

In Bollywood, you are always known by your last film. But, in the ad fraternity, you are always known by the brand ambassadors who work for your brand. In a scenario where having more than one topnotch brand ambassador is always a dream come true, imagine what will be the scenario wherein not one, not two… but you have the whole family of superstars to endorse a brand!

As per Bollywood Hungama‘s reliable sources, it’s a casting coup of sorts where not just the legendary Amitabh Bachchan, but also Jaya Bachchan, Abhishek Bachchan and Aishwarya Rai Bachchan have come together (for the first time ever!) to endorse an online portal named ‘firstcry’.

The official announcement of the same is awaited.

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