Subhash Ghai is a perfect showman and a businessman, as well who seems to be mastering the art of mixing creativity with business. For his latest blockbuster Yaadein, starring Hrithik Roshan & Kareena Kapoor, Ghai has managed to sign on three brands - Coke, mouth freshener Pass Pass and Hero Cycles -- for a whopping Rs 3.5 crore.
In the last Ghai production Taal, the director had managed to rope in MTV & Coke to be part of the film. Commenting on the deal, Ghai said that unlike other films where the brands brazenly stand out, the brands in Yaadein have been woven into the script and would be an integral part of the movie. So, this time around, one could well see Hrithik sipping Coke, riding a Hero Cycle or popping in the mouth freshener. But all that is strictly under wraps and the showman is not ready to disclose any details.
Yaadein is all set to release in July this year.
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