In yet another case of filmmakers choosing unique promotional tactics, the producers of Shuddh Desi Romance, Yash Raj Films, have chosen an iconic venue to launch its trailer. In fact the makers have zeroed in on launching the trailer of the Sushant-Parineeti starrer at the Pink City’s oldest theatre.
The reason behind this is that since the movie, is based in Jaipur, the makers have decided to host the event at one of the oldest theatres in the city – Raj Mandir. A source close to the production house reveals, “The launch will be held on Thursday, July 11. Sushant and Parineeti, who’ve just returned from Macau, will be present at the event.”
Shuddh Desi Romance which is directed by Maneesh Sharma is slated for release in September this year.