It seems that bad days are there again for poor Shahrukh. When Phir Bhi Dil Hai Hindustani met it's Waterloo at the box office, critics wrote his dream venture as a nonsene and to add to his woes was the success of Kaho Naa Pyaar Hai. The media then portrayed Hrithik as the new superstar ahead of Shahrukh and Shahrukh seemed to be in trouble.
Shahrukh was banking on JOSH to pull him out of these troubles and the song 'Apun Bola' was climbing up the charts when Shahrukh got a shock of his life. The new Pepsi ad which the media says is a poke at Hrithik. The buzz was that Shahrukh had conceived the ad himself, but it is not true. Helpless Shahrukh, whenever he tries to do something good now, Kuch Kuch wrong Ho Jaata Hai, right ?
And if Josh bombs at at box office, Shahrukh's sagging image would be torn to shreds still further
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