It’s that time of the year when big announcements are all set to be made. Salman Khan, who was in a hibernation of sorts for last few months, has not just resumed interaction on social networking but is also getting set to begin promotion of his much awaited film Ek Tha Tiger. While the promos of this Yash Raj film are all set to be unveiled along with their Ishaqzaade, here is the latest development. As per sources, the film is all set to release on 15th August, hence enjoying an extended nine day long weekend.
“Ek Tha Tiger was always supposed to release around Eid and 15th August is just the apt date”, informs our source, “Eid falls on Monday, 20th August and this would give Ek Tha Tiger a huge six day long weekend, which is going to be a first for any Bollywood film. Expect massive box office records to be created for the film here.”
Last year even Bodyguard had released in the middle of the week just before Eid. However, that was a five day long weekend. This time around Ek Tha Tiger is all set to go one up by adding Monday to its kitty as well.
“Expect tremendous outcome for the film since the challenge of a dreaded Monday has now been taken care of as well”, says an industry expert, “Normally the biggest of the films suffer some form of drop in collections on the Monday. However, with Eid falling on Monday, it is going to be an added bonus for Ek Tha Tiger. Now it would be enjoying four holidays between Wednesday and Monday, something that is unprecedented.”
Holiday season always works for the big films and this was the case with Bodyguard last year as well. After a record breaking 21 crores first day, the film held on amazingly well to accumulate over 85 crores in its first five days. Later, it enjoyed 110 crores in its extended week and then topped the 140 crore mark in its final run, hence turning out to be Salman’s biggest ever grosser.
“Now expect added moolah to come in for Bodyguard“, the expert continues, “Ek Tha Tiger would easily be the biggest money spinner ever for Salman. Don’t be surprised if the film manages entire collections of Bodyguard in its first week itself. After all, his loyal audience base is expected to rush into theaters after Eid which means even the weekdays would be strong. To release the film on 15th August will most definitely turn out to be a master stroke for Yash Raj Films.”
On their part though, the makers are guarded about their announcement. Said Rafiq Gangjee, Vice President (Marketing & Communications), Yash Raj Films, “We are yet to announce our release date for Ek Tha Tiger and Yashji’s film.” However our sources vouch for the fact that it is going to be August 15 indeed for Ek Tha Tiger.