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Prachi Desai has been very choosy as far as brand endorsements are concerned. This time however, Prachi has tied up not with a brand but Goa tourism.
The Government of Goa has signed Prachi as the brand ambassador of their ever-colorful state. Speaking exclusively to Bollywood Hungama, an elated Prachi said that, "I am definitely overjoyed at this. It's definitely a rejoicing phase, especially, after the success of Once Upon A Time In Mumbaai. I go to Goa pretty often; this place has always proved lucky for me. Being the brand ambassador of Goa means a huge responsibility on my shoulders. The Goa officials want to deliver the plain simple message that Goa is definitely a place to be in and people would want to come here again and again.
Prachi concluded by saying, "I have just shot a TVC for them and have also been a part of the tourism conference that was recently held in Goa. As a brand ambassador, I will do whatever is expected me."