In the continuing saga of its unending woes for BOOM, pirates seem to have taken the bang out of 'Boom', one of the most awaited projects. Pirated VCDs of the Rs. 18-crore bilingual film are now freely available before its scheduled release in theatres on September 19. Consumers have written to IndiaFM informing that pirated VCDs of the film's English version are available in Ulhasnagar, Kalyan and Thane on Monday for Rs. 60. (1.35$USD) By Tuesday afternoon, pirated copies were available in Mumbai, New Delhi, Punjab, Gujrat and Goa, said one of the film's worried distributors, concerned about the impact on film's fate at the box office. The film's distribution rights have reportedly been sold for Rs. 1 crore per territory. Trade punters say that if the pirated content is of good quality, and 'hot' scenes are included, then the film business at the box office will be hit adversely. The censor board had ordered 18 cuts in the film, which focuses on the heady, but dangerous mix of fashion and the underworld. The two-hour movie, directed by 'Bombay Boy' Kaizad Gustad and produced by Ayesha Shroff, boasts high-profile cast-sexy supermodels Madhu Sapre, Lakshmi Parvathi and Katrina Kaif, three leading fashion designer Tarun Tahiliani, Rohit Bal and Wendell Rodricks, superstar Amitabh Bachchan and actors Jackie Shroff and Jaaved Jafferi. The film's highliner is a cameo by Bo-Derek and yesteryear beauty Zeenat Aman. However this is not the first movie to be hit by piracy. Deepa Mehta's Earth and Ashok Mehta's Moksh were available in the country much before their release in theatres. Generally movies are available on pirated CD by about weekend of release. But in the case of BOOM, it is about 2 week earlier. Also with the continual uncertainty surrounding BOOM release, people would rather opt to buy out the VCD than wait for the release.
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