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Last Updated 20.01.2021 | 2:22 PM IST



Parineeti Chopra chosen as brand ambassador of Haryana’s ‘Beti Bachao, Beti Padhao’ campaign

Bollywood News

The gorgeous Parineeti Chopra, who has always been vocal about everything, has been now chosen as the brand ambassador of the 'Beti Bachao, Beti Padhao' campaign. This initiative is aimed at promoting the survival, protection, education and empowerment of the girl child. In order to ensure the active participation of the private sector in the initiative, the state has even signed a Memorandum Of Understanding (MOU) with the Confederation of Indian Industries (CII) and Federation of Indian Chambers of Commerce and Industries (FICCI).

Richard R. Verma (U.S. Ambassador to India) said, "I would like to congratulate Haryana Chief Minister Mahohar Lal for initiating today's Call to Action to save and educate the daughters of the state. Haryana's efforts to promote the health, education, and development of women and girls are worthy of recognition. The United States is eager to partner with India and Haryana in support of 'Beti Bachao, Beti Padhao's goals. I am delighted to see leadership from corporations and industry joining us for today's event and supporting the cause through public-private partnerships." In addition to this, Kavita Jain (Minister for Women and Child Development, Government of Haryana) said, "The Government of Haryana is committed to ensuring the birth, survival, protection, education, and empowerment of girl child in the state. As the nodal agency, my department's key priorities include - improving the health and nutritional status of girls, prevention of sexual offences against women and girls, ensuring education of the girl child."

Speaking about her role in the 'Beti Bachao, Beti Padhao' campaign, Parineeti Chopra said, "I believe that women in Haryana have suffered discrimination and struggled against patriarchy for centuries. If my presence and face can help in changing the fate of some girls and can build awareness in favour of girls, I would be gratified. Haryana holds a special place in my life as I have grown up and spent my childhood in Ambala. And I hope to do a lot more for the campaign in the future."


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