Rumour : It is learnt that you have devised an all-new strategy for the pre-release promotion of your Bobby-Amisha-Akshaye starrer HUMRAAZ. Contrary to the usual practice of initiating a promotional campaign with music promos, you have opted to make only action promos for the film. Could you tell us about the idea behind this new strategy? Ganesh Jain : It's true that we have decided to screen exclusive action promos as part of the pre-release promotional campaign for HUMRAAZ. The decision was taken a month ago since all of us felt that repeated screening of music promos did not reflect on the theme and essence of the film. Besides, the audience, which is exposed to the music promos, tends to go out every time a song starts in the film. By merely showing the action promos, the songs will have tremendous curiosity value. I don't think this will reflect adversely on the music sales because in any case the music sales pick up after the theatrical release of a film. We are trying this out as an experiment and intend doing this for all our future productions.
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