After the passing of Yash Johar in 2004, Karan Johar took over Dharma Productions and since then his production company has gained a lot of success. Now, Karan Johar’s Dharma Productions is venturing into a new zone of advertisements named Dharma 2.2.
Talking about expanding horizons, Karan Johar revealed that they had always wanted to venture in ad world. Punit Malhotra, who has been associated with Dharma and had directed ad films, suggested that they should think about starting an ad division as they had several in-house directors. He further added that this was a good opportunity for the in-house directors as they had been doing great work in both ad films and feature films.
Dharma 2.2 has already worked on two campaigns till now. One of the ad films featured Priyanka Chopra and since then their new vertical has been receiving a lot of inquiries. Speaking about the new venture, Karan Johar told us, “I am excited about expanding. Advertising has always inspired me. I was never keen to get into TV, but I was always keen on getting into advertising.”