Bollywood slowly expanding across the globe has already made its presence felt in the Polish market with the release of "Kabhi Khushi Kabhie Gham. This is the first time a Bollywood film with Polish subtitles is being exhibited in five places in Poland simultaneously. Huge publicity has been given to this movie and the name has been changed into "Sometimes Sunshine and Sometimes Rain" which is very appropriate for the Polish audience who understand this everyday idiom to grasp the nuances of life and which is typical to Polish weather also. There is a fantastic media coverage, which includes TV commercials. Very rarely do foreign films get such massive publicity. The CD of this film has been released and at the same time Polish FM radio stations are constantly playing the songs, particularly, "You are my Sonia" and "Shawa Shawa". According to a specialist on India at the Polish Academy of Sciences, most of the people have never seen an Indian movie with dances, songs and absolutely melodramatic scenes and their curiosity is leading them to the theatres.
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