Jeetendra is amongst those who understands film business in and out. On seeing the industry go through troubled times, he observes, I don't see anything wrong with the box-office. What's ailing is the content of films. The focus of film-making underwent a change when there was a sudden boom in business, with the result that quantity started scoring over quality. The audiences are ready to support quality any day, but do we have it? Continuing further, he states, The question is not what you are offering, but how you are offering. In both DEVDAS and TITANIC, the audiences were aware of the story, but they were unaware about how it would unfold on screen. Anyway, the boom period will surface once again. After the boom there was a doom, but the boom will come again. Hope the words are taken seriously by the film-makers!
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