iDream Productions is getting geared up to release their latest offering JAJANTARAM MAMANTARAM [J2M2]. The latest on the project is that the film has been dubbed in English and is titled THE POWER OF J2M2. Meanwhile, iDream has also signed a worldwide distribution deal with RGH/Echelon Entertainment Inc., a top sales agent based in Hollywood, to distribute the film all over the world including the biggest market, the U.S. The film is also scheduled to be screened at the Cannes Festival in May, which would attract worldwide distributors and buyers. Besides, the film has generated considerable interest with corporate sponsors Egmont Publishing, Pantaloon, Airtel and Times Music have tied up with iDream for merchandising, contest, promotional tie-ups and music exploitation. J2M2 is based on the famous fable Bakasur and has been given a contemporary treatment, which seemingly makes it look like 'Gulliver's Travels'. The story reflects how good values prevail over evil ones. Using the setting of a mythical Indian kingdom, the film depicts the victory of selfless moral characters over selfish and manipulative forces, reinforcing the philosophy that the good of the common people must be the primary concern of their rulers, says Ashish Bhatnagar of iDream.
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