We all know that Amitabh Bachchan is the new goodwill ambassador of UNICEF. But how did he happen to get this position? Well, it all started when the Government of India had designed the Polio ad campaign for him and it met with immense success. Where only a meager 20 something people used to turn up earlier, at the polio booths, lakhs started to pour in after Amitabh's appeal to the masses. Such was the charisma of the superstar that the United Nations wanted Big B to be their permanent representative. Moreover when they agreed to respect the reaches of his time, Bachchan couldn't refuse.
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