Remember Mithun Chakbraborty’s career-changing hit Pyar Jhukta Nahin? The 1985 blockbuster changed the direction of Mithunda’s career from an action-dance star to a romantic hero. Pyar Jhukta Nahin was one of the biggest money spinners of the 1980s.
Now its producer K C Bokadia has hit on an ostensibly ingenious idea to cash in on the popularity of Pyar Jhukta Nahin and to resurrect Govinda’s career.
He has decided to rechristen his new release just two weeks ahead of its release date. Bokadia’s Deewaana Main Deewaana featuring Govinda and Priyanka Chopra, which opens on January 4 would now be called Pyar Jhukta Nahin.
A bit late in the day considering all the film’s publicity and marketing content have gone out with the original title Dewaana Main Deewana. In fact the censor board refused to certify the film with a new title.
But Bokadia is determined to bring in the changed title, if for no other than reason than to rekindle memories in the masses of a success that broke all records.
Says Bokadia, “I feel the title Pyar Jhukta Nahin would be lucky for Govinda. It’s his birthday today. Though it’s late for a change we’re going ahead calling the film by its new title. Yes, the censor board couldn’t grant me permission to re-title the film at this late stage. The censor certificate reads ‘Deewaana Main Deewaana Alias Pyar Jhukta Nahin‘. Now we’ll pitch the new title to the public. Even at this late stage the title Pyar Jhukta Nahin would mean more to the masses than the earlier title. There would be instant connectivity between the audience and the title. I’m hoping it’d do to Govinda’s career what the earlier Pyar Jhukta Nahin did for Mithun.”