Bollywood Hungama
Last Updated 21.03.2019 | 10:17 PM IST
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‘Fun2shh’ in Spanish

In a rare and path-breaking strategy, the makers of FUN2SHH have decided against releasing the film in the Overseas territory. Reason? The Overseas territory can be divided into two segments crossover films and those aimed at the Indian diaspora, who visit theatres to watch star cast films. It would be suicidal to release FUN2SHH in theatres in the U.S. and U.K. since it stars newcomers [Anuj Sawhney, Iqbal Khan], not established names, the creative consultant of FUN2SHH, Viveck Vaswani, tells me. Continues Viveck, With KAL HO NAA HO faring exceptionally well in Overseas and biggies like MUNNABHAI M.B.B.S. and L.O.C. keenly awaited in that territory, we didn’t want FUN2SHH to get squeezed by these films. Yes, we could’ve had a theatrical release in other countries, but releasing in certain pockets would only lead to piracy. Viveck feels that Paresh Rawal alone cannot attract the crowds across the seas. Let’s not fool ourselves by hoping that Paresh’s presence would ensure cent percent collections in the U.S. and U.K. Look what happened to KEHTAA HAI DIL BAAR BAAR. Paresh with newcomers is not viable, but Paresh with Akshay Kumar or Akshaye Khanna is a safe bet in Overseas, he reasons. So what’s the way out? We’re planning to dub FUN2SHH in Spanish with English sub-titles and releasing the film in the U.S. as a Spanish film. That way, we’ll be able to release the film in countries where Indian films don’t have a reach. In the domestic market, FUN2SHH will be released with 140 prints in 165 theatres. In fact, in Mumbai circuit alone, the film will be released with 64 prints, which is a record of sorts for a film that stars newcomers in lead roles.

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