Bollywood Hungama
Last Updated 21.03.2019 | 9:00 AM IST
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‘Fun2shh’ aggressive promotion

To release the film in direct opposition to a big film is akin to walking on a tight rope. And if the biggie happens to be L.O.C., well But the producers of FUN2SHH are least perturbed by the fact that they’ve timed their film in the same week as L.O.C. December 19. We’re aware that L.O.C. is too big an opposition, producer Dhilin Mehta and executive producer Dhaval Jatania echo simultaneously, But we’re confident of our product. We know that once the audiences come in, the word of mouth will multiply and FUN2SHH will catch on in a big way. To ensure that the film is noticed and talked about, the producers are going all out to promote the film aggressively. Besides distributing the film worldwide themselves, they’re also spending a huge amount on its promotion. In addition to billboards, posters and bus-backs, as also television promos, the makers have decided to cover eight/nine railway stations in Mumbai with the publicity of the film. That’s not all, for the producers intend having a wide release for the film. A film starring two newcomers [Anuj Sawhney, Iqbal Khan] with an impressive supporting cast [Paresh Rawal, Kader Khan, Gulshan Grover] and a new director [Imtiaz Punjabi] would’ve released with say 100 to 125 prints worldwide. But, in this case, the producers have decided to release 200 prints in the domestic market and 50 in the Overseas territory. So, what’s the USP of the film? The story, Mehta and Jatania state, A script like this has never been attempted before on the Indian screen. Once the film hits the theatres, the producers will embark on publicising their next film AGNI PANKH which is scheduled to hit the screens on January 23, 2004. That’s not all, the producers intend starting five films in the coming months and releasing all of them before 2004 ends. Whew!

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