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Last Updated 16.10.2019 | 10:17 PM IST
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Bombay Talkies innovative marketing campaign

By now, we all know that the film Bombay Talkies marks the celebration of 100 years of cinema. The film that consists of four short stories directed by Anurag Kashyap, Dibakar Banerjee, Zoya Akhtar and Karan Johar has been making news ever since its announcement. Now we hear that the makers of the film have come up with a new innovative way of promoting the film.

Apparently, the makers have decided that during the release weekend anyone who goes to see the movie will be gifted a special memorabilia which is a certificate stating participation in celebration of 100 years of cinema duly signed by all directors.

Apart from this, the film features the whole of film industry in a song titled ‘Apna Bombay Talkies‘ wherein we will see almost all the legends of the film industry. To celebrate this track, around 400 cakes specially designed for the movie will be given to the film fraternity on May 3, on behalf of the directors.

Commenting on the promotions, Rudro, CEO- Viacom 18 says, “When we conceptualized the film, the whole thought was to do something to celebrate the centenary year of Indian Cinema. Later, we thought of why don’t we share this and give a certain kind of memorabilia to the audience who come and watch this film. Now what better option can there be, than something that is autographed by the four of India’s best most talented new age director.”

Interestingly the film that hits screens today has been receiving a lot of support from the industry folk; here are excerpts of what some of them have to say:

Siddharth Malhotra: “Four directors, four films, four brilliant cinema experiences. Bombay Talkies a must watch people.”

Ayushmann Khurrana: “Finally saw Bombay Talkies. (I) felt very big while being a very small part of Indian cinema.”

Riteish Deshmukh: Bombay Talkies will shock you, entertain you, and enthrall you. Zoya, Anurag, Dibakar and Karan – thank you for this wonderful cinematic experience.”

Konkona Sen Sharma: “Laughed and cried while watching ‘Bombay Talkies’. Four fine, sensitive films and super performances.”

Rahul Khanna: “Just watched a screening of Bombay Talkies and it was absolutely outstanding. Congratulations Karan, Dibakar, Zoya and Anurag. And a big congratulations to the cast of Bombay Talkies. Such fine, fearless performances in all four films.”

Genelia D’souza: “Watched Bombay Talkies. Highly recommend, sensitive, sensible, sweet… Well done Karan, Zoya, Dibakar and Anurag.”

Divya Dutta: “And Bombay Talkies cake by the awesome four!bests Karan,Zoya,Anurag and Dibakar!this one will b special!”

More Pages: Bombay Talkies Box Office Collection , Bombay Talkies Movie Review

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