It has been noticed time and again that producers refrain from releasing their movies during the holy month of Ramzan. The reason being, a big chunk of movie-going audience abstain from watching movies during this month, which in turn makes a big dent at the box-office. That explains why major film-makers either release their films before the holy month of Ramzan or during Eid festivities.
This year, the holy month of Ramzan will begin on the sunset of Sunday, 31 July and will continue for 30 days until Tuesday, 30 August. Surprisingly, Prakash Jha has decided to release AARAKSHAN during Ramzan this year - on 12 August. Not only Jha, even Y-Films, the youth film studio of Yash Raj Films, will release their film MUJHSE FRAAANDSHIP KAROGE on the same date [12 August].
Isn't Jha making a mistake by releasing his multi-starrer AARAKSHAN during Ramzan? "See, it's a long weekend - a 4-day weekend - since 15 August is a national holiday. Besides, AARAKSHAN gets a clear run of 2 weeks till BODYGUARD arrives on Eid [31 August], so why should I miss out on this period? The release schedule is packed with multiple films every single week and this seems to be the most appropriate period, in my opinion," Jha reasons.
More Pages: Aarakshan Box Office Collection , Aarakshan Movie Review
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