A young rom-com with a teen Hollywood flick mood to it - Now that's not something that Yash Raj Films have tried for the first time. It was attempted earlier in Pyaar Impossible as well and that had reflected in the film's music as well though with lesser results. With Y-Films coming into picture where the focus is on making films of, for and by the young ones, one can expect the production house to go full throttle by taking a focussed approach instead of giving much consideration to universal appeal. This is the reason why one expects a bubbly and teenage soundtrack from the team of composer Ram Sampat and lyricist Amitabh Bhattacharya.
Aditi Singh Sharma, who is making good progress as a playback singer for the young ones in recent times, gets another big opportunity for herself by singing the title song 'Luv Ka The End'. While most rom-com musicals start with a mushy number, this one is different as it aims at putting love to be an end. However the mood is by no means gloomy and in fact quite peppy as the girl takes it upon herself to teach her ex-lover a lesson. There is a 80s Biddu feel to the song which is instantly catchy and the way Aditi goes around singing it only makes it further enjoyable. A good start.
The track that follows next is about what would have happened to the character before she decided to put love to an end! Titled 'Tonight', the song is about a girl who is nervous though excited about her 'first night out' with her boyfriend. Set again as a teen song as prevalent in Western flicks, 'Tonight' is sweet, simple and more innocent than sensual as it moves ahead with a decent pace. A situational track that should do well as a part of the background score, 'Tonight' is sung well by Suman Sridhar who is convincing as the voice of an 18 year old girl.
Aditi Singh Sharma is in her elements all over again along with Joi Barua for 'Freak Out' which would definitely go down as the highlight song of the album. That's because of the unique technique that has been applied in picturisation that has never ever been attempted for a Hindi film before. A song which has animation in practically every frame of its video, it is well complimented by the fun quotient that Ram Sampat's music brings with it. Though 'Freak Out' lasts barely three minutes, it would definitely find a repeat listening for itself after being seen on the big screen.
Being promoted as an item song that would leave even 'Sheila' and 'Munni' behind, 'The Mutton Song' is a disappointment as leave aside being any competition; it doesn't even come any close. Of course the song is a spoof and that's the intent behind the promotion as well. However the tune here is so average that it just doesn't make you listen to it again. A song which requires a male to be dressed up as a female and gyrating to an item number, 'The Mutton Song' may make some impression is aided by some funny picturisation. Audio wise though this Krishna sung track is a letdown.
Luv Ka The End returns to it's original sound with 'F.U.N. Fun Funaa' which is the first teen song in the film to boast of a male solo taking centre-stage. It is hardly surprising though since the man entrusted to do the job is Ali Zafar. The song by itself though is just about fine and doesn't cover any distance farther than the first three tracks in the album. If one was expecting 'F.U.N. Fun Funaa' to be another Ali Zafar chartbuster in the making then one would have to wait for the next offering from him.
What is unbearable though is 'Heppy Budday Beybee' that has singer Jimmy Moses imitating eunuchs who surround the lead protagonist to give their birthday wishes. Thankfully it lasts a mere 45 seconds.
Eventually what remains with you at the end of it all is the title song which is immensely catchy and is bound to grow further by the time the film is ready for release. 'Freak Out' will find more audience for itself after the film's release while 'Tonight' should look good on screen as well. Overall Luv Ka The End may not be the best offering that one expected from Y-Films first outing but for the ones looking for a change in their music which is different from routine Bollywood fare, this Ram Sampat soundtrack is not really a bad deal.
Luv Ka The End, Freak Out