Bhumi Pednekar gets candid about social media fame, talent & the future of cinema: "social media followers don't convert into ticket sales”
During an NDTV panel discussion, actor Bhumi Satish Pednekkar discussed follower-driven casting, noting, “I feel I am very lucky that I did not debut in that era, otherwise I don’t feel an actor like me would have reached this far.”
She stated that digital metrics alter stardom, adding, “Because now, it’s all dependent on social media followers. An increased number of social media followers gives you a niche, but a niche does not convert to ticket sales.”
Respecting content creators, she added, “This is not to discredit anybody. People have built their followers on sheer efforts. I’m not trying to discredit anybody.”
She maintained, “All I’m trying to say is that acting is a serious profession, and you need to be an actor to survive it.”
Regarding industry shifts, she explained, “I feel that followers-based-casting continued till recently, but now there is a realisation that there could be a big community, but that community is not because of acting.”
She remarked, “It takes a lot of effort to get an audience to spend money on you, because nobody likes spending that much money on someone else.”
Advising filmmakers, she stated, “Producers must understand that the real metal is talent.” She also noted, “I don’t feel that the stories of today hold the same power as the stories of previous years.”
As she gears up to advocate for the theatrical experience, she concluded, “And somewhere, the audience is also at fault because they don’t visit the theatres to watch impactful films. Every platform will survive, but if the audience won’t watch a movie in theatres and support it, then what will you do collectively as a community?”
Looking ahead, Pednekar is channeling this belief in raw talent into her upcoming slate. She is set to star opposite Imran Khan in Adhoore Hum Adhoore Tum , a mature and evolved love story that marks Khan’s much-anticipated return to the screen.
Also Read: Bhumi Pednekar slams disturbing viral video, says “Women not safe even on posters anymore”
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