Abhay Deol asks Indian celebrities if they will stop endorsing fairness creams, shares data

How actor Abhay Deol recently called out to 'woke' Indian celebrities for supporting the #BlackLivesMatter movement but turning a blind eye to social injustice in the country, grabbed a lot of eyebrows. There's no stopping him! Abhay has now pointed out some data about the growing popularity of fairness products in India, and also asks celebrities if they will stop endorsing them.

 

Abhay Deol asks Indian celebrities if they will stop endorsing fairness creams, shares data

 

"Overall analysis. Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on," he added, also mentioning how women weren't the sole target groups of such products anymore and the brands now offer such ranges for men as well. 

 

It is assumable that this is in context of Bollywood's solidarity towards #BlackLivesMatter while so many of them go on to endorse such fairness products. Check out Abhay's post below.

 

 

 

Also Read: Abhay Deol takes a dig at celebs supporting Black Lives Matter but not openly discussing migrant issues in India

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