Actor Pankaj Tripathi has been announced as the new brand ambassador for SBI General Insurance. Along with the announcement, the company has also launched a new integrated campaign titled ‘Chuniye Bharosa, Apno Sa’, featuring the actor in a campaign film centred around family life and everyday acts of care.
Known for his relatable screen presence and grounded personality, Tripathi has often been associated with roles that reflect authenticity and simplicity. The brand’s latest campaign draws on this image, presenting the actor as a dependable figure within a family setting who quietly looks out for his loved ones.
The campaign film places Tripathi at the centre of a narrative that highlights small but meaningful gestures within a household. Through these moments, the film aims to reflect the idea of trust and protection in daily life. The creative concept and execution of the campaign have been handled by TBWA Lintas.
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Speaking about the association, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “India is witnessing a clear shift in how families approach healthcare and financial security. With rising medical costs and increasing health awareness, comprehensive health insurance has become essential rather than optional. Through the 'Chuniye Bharosa, Apno Sa' campaign and our partnership with Pankaj Tripathi, we aim to raise awareness about the need for proactive health protection while reinforcing our commitment to making insurance simple, accessible, and responsive to the evolving needs of Indian households."
Sharing his thoughts on the collaboration, Pankaj Tripathi said, “I am thrilled to be associated with SBI General Insurance, one of the strongest brands in the General Insurance industry as their brand ambassador. What truly moves me is the brand's unwavering commitment to providing protection and the trust that it has among the customers. What touched me to the core is the campaign's heartfelt narrative, 'Chuniye Bharosa, Apno Sa' - a promise that radiates warmth, deep responsibility, and an unbreakable sense of family and belonging. Through this film, the brand is igniting nationwide awareness about the critical necessity of health insurance, ensuring families across India are protected when it matters most."
Commenting on the campaign, Mr. Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance, added, “We are delighted to welcome Pankaj Tripathi as our Brand Ambassador and to be the face of our new brand film. The film celebrates the quiet heroism of the common man, who does everything to improve the quality of life for his family as does SBI General Insurance to provide protection via Health Insurance."
The campaign will roll out across multiple platforms, including television, print, outdoor advertising, OTT platforms and social media. Through this multi-platform approach, the company aims to reach audiences across the country while highlighting the message behind the ‘Chuniye Bharosa, Apno Sa’ campaign.
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