In a much-anticipated revelation, Vijay Deverakonda, actor and entrepreneur, has shared insights into the relaunch of his streetwear brand, RWDY - Street Indian Culture. The news of the relaunch had surfaced earlier, with glimpses of Rashmika sporting the brand creating a buzz. Now, Vijay Deverakonda sheds light on this cultural journey and his vision behind the revitalization.Vijay Deverakonda opens up about his brand RWDY; says, “Our goal is to reclaim Indian supremacy in fashion”
Bringing a fresh philosophy and vision to the fashion line, the relaunched RWDY aims to celebrate India's rich heritage and culture. At its core, the brand embodies the mantra of 'Reclaiming Your Indian Superiority,' signifying a commitment to reviving and honouring the country's cultural richness.
A significant aspect of RWDY's vision is the creation of enduring clothing meant to be passed down through generations, reflecting the brand's commitment to producing pieces that instil pride. Vijay Deverakonda's decision to introduce Western fashion to the Indian audience at an affordable price underscores a shift in his own tastes and preferences over the years.
Speaking about the brand and his inspiration, Vijay Deverakonda stated, “India 300 years ago, was the centre of the world’s attention. Every powerful country and empire in the world wanted a piece of us and exploited our resources, skill, culture and wealth. Today, There is a massive power shift happening, politically, economically, culturally. Everybody can see it is India’s time at the world’s centre stage. Again. RWDY Indian street culture is our contribution to this movement. A time and a generation that is confident and proud of their roots, heritage and culture. India were the leaders of textile industry and our workmanship was and is art. And we are set to takeover as leaders on every front. RWDY aims to incorporate our rich culture into contemporary street clothing. Our goal is to contribute to Reclaiming Indian supremacy in fashion. Each piece of clothing you hold in your hands carries the legacy of our great nation's rich textile craft and culture. our vision is simple— “We start from the streets of India. We aim to take over the streets of the world.”
With the relaunch, RWDY - Street Indian Culture is poised to redefine the fashion landscape, offering a unique blend of contemporary design and traditional Indian values. Vijay Deverakonda embarked on an exciting journey to reclaim Indian superiority in the world of fashion, aiming to take over the streets of the world, one culturally enriched piece at a time.
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