Naga Vamsi meets Netflix CEO Ted Sarandos; discusses cinema and storytelling

The producer behind Ala Vaikunthapurramuloo, Jersey and Lucky Bhaskar shares lunch and insights with the Netflix head.

May 16, 2025 - 12:59 PM IST

Producer Naga Vamsi, known for backing popular Telugu films like Ala Vaikunthapurramuloo, Jersey and the upcoming Lucky Bhaskar, recently met with Netflix Co-CEO Ted Sarandos at the streaming giant’s office. The two reportedly engaged in a meaningful conversation over lunch, where they exchanged thoughts on storytelling, the future of cinema, and content creation in India.

Naga Vamsi meets Netflix CEO Ted Sarandos; discusses cinema and storytelling

Vamsi took to social media to share a snapshot of their meeting and penned a warm message reflecting on the interaction. He wrote, “Really enjoyed our conversation on cinema over lunch #TedSarandos. Your perspective on storytelling stayed with me and the insights you shared about the craft and industry were invaluable. Looking forward to many more such meaningful exchanges ahead. #VenkyAtluri.”

Really enjoyed our conversation on cinema over lunch #TedSarandos. Your perspective on storytelling stayed with me and the insights you shared about the craft and industry were invaluable. Looking forward to many more such meaningful exchanges ahead. #VenkyAtluri @NetflixIndia… pic.twitter.com/y1oKTj2VEZ
— Naga Vamsi (@vamsi84) May 15, 2025

While details of the meeting remain largely private, the post suggests that the discussion touched upon narrative choices, changing audience preferences, and the role of streaming platforms in shaping global content. Vamsi, who operates under the banner Sithara Entertainments, has seen many of his productions find a wider audience through Netflix, especially as regional cinema continues to gain traction worldwide.

Films like Ala Vaikunthapurramuloo, starring Allu Arjun, and Jersey, featuring Nani and later adapted in Hindi with Kartik Aaryan in Shehzada and Shahid Kapoor (in the namesake Hindi version) respectively, have been among the popular Telugu titles streaming on Netflix. His latest production Lucky Bhaskar, directed by Venky Atluri and starring Dulquer Salmaan, is also creating buzz ahead of its release.

The meeting between Vamsi and Sarandos comes at a time when Netflix is visibly expanding its South Indian content catalogue. With growing viewership across Telugu, Tamil, Malayalam, and Kannada films, platforms like Netflix are playing a critical role in elevating regional stories to a global stage.

Industry observers see this as more than just a courtesy visit. The exchange of ideas between a leading Indian producer and one of the top global streaming executives could lead to future collaborations, whether in terms of content deals, co-productions, or platform-specific releases.

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