Mahesh Babu to launch his own clothes label on August 7 : Bollywood News

Telugu superstar Mahesh Babu is on to a new project. He will launch his own clothes label later this week as an extension of his own stardom. A source close to Mahesh Babu reveals, “The clothes, reflecting Mahesh’s own easy casual approach to dressing up, will be named the Humbl Collection. The idea is to let his fans have access to the kind of clothes he wears without making a dent in the buyer’s pocket.”

Mahesh Babu to launch his own clothes label on August 7

Mahesh Babu’s clothes label in partnership with the leading garment manufacturer Spoyl will be launched on August 7 at a launch event that will be attended by the who’s who of the Telugu film industry. Sources say the initiative to start his own line of clothes came to Mahesh Babu from the garment manufacturers Spoyl who felt he represented the aspirations of a very strong section of the youth.

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Our Humbl endeavour unveils today. Overwhelmed by your astounding response so far. Thank you all ???????? For us, The Humbl Co. is not just clothing, it’s a way of life. We have spent the last year building its foundation with honesty, authenticity and love. We welcome you to the @thehumblco family. Stay tuned for the launch on 7th August! #theHUMBLco
A post shared by Mahesh Babu (@urstrulymahesh) on Jul 28, 2019 at 11:13pm PDT

Says a source very close to Mahesh, “We want the clothes label to eventually become a very strong and durable legacy of Mahesh’s stardom.” Mahesh Babu’s wife Namrata Shirodkar will be creatively involved with the project.