JioHostar had a major event last evening in Chennai called South Unbound. Apart from sharing a slate of 25 titles, the event saw the platform expressing its aim of investing Rs. 4000 crores in south content. JioHotstar also announced signing a Letter of Intent with the Government of Tamil Nadu, establishing a partnership that reflects a shared vision to accelerate the state’s creative and production ecosystem.
Among the various speakers was the legendary artist Kamal Haasan, who hailed a number of south films that have achieved Pan-India success. “A film rooted in coastal Karnataka’s folklore like Kantara can electrify the whole country,” he said. “A Malayalam film like Drishyam where an ordinary man exhibits extraordinary power crosses borders effortlessly. A Telugu saga like Baahubali or Pushpa becomes everyday vocabulary from Mumbai to Malaysia. This success affirms a simple truth that authenticity is a currency that can never be demonetized. Tamil Nadu has lived this truth for centuries.”
While touching upon the advent of OTT, Kamal Haasan said, “We have gathered at a moment when India’s media and entertainment is not merely growing; it is transforming. For the first time, this shift is not driven by device or format. Today, truly stories are screen agnostic. They travel with the viewer. The audience has become the platform. And when that happens, the relationship between the medium and the message changes forever. Stories do not belong to any screen; they always travel with the listener and belong to people and viewers.”
He added, “Screens simply follow them. It is this tectonic shift that makes JioHotstar's initiative so consequential for Tamil Nadu - not only for its ambition, but for the architecture of opportunity it unlocks. In this new world, every Tamil creator, producer, and storyteller can reach every Indian, on every screen, every day. Today, regional is becoming the new national, and ethnic the new international. Stories born in Madurai, Malappuram, Mandya or Machilipatnam are no longer ‘regional cinema’ - they are national cultural events.”
The event was also graced by Tamil Nadu’s Deputy Chief Minister Udhayanidhi Stalin, Mohanlal, Nagarjuna, Vijay Sethupathi, Priyamani among others.
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