LE SSERAFIM carve their own path in fierce ‘UNFORGIVEN’ music video, watch

The track samples the main theme song from the film The Good, the Bad and the Ugly (1966).

By Bollywood Hungama News Network -

May 2, 2023 - 11:01 AM IST

The one and only LE SSERAFIM are back with their first-ever studio album UNFORGIVEN. Returning one day before their first anniversary as LE SSERAFIM (KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE), UNFORGIVEN reflects LE SSERAFIM’s resolution not to back down in the face of standards set by others in paving their own path. Anticipation for the fearless act’s new album heightened ahead of the album release, as the album recorded another career high for the band of 1.38 million pre-orders.

LE SSERAFIM carve their own path in fierce ‘UNFORGIVEN’ music video, watch

Accompanied by guitar riffs that the legendary guitarist and producer Nile Rodgers himself played, the lead single “UNFORGIVEN (feat. Nile Rodgers)” blends Hip-hop and Funk rhythm while conveying the message that no limits or boundaries that others drew will ever stop them from moving forward together. The track samples the main theme song from the film The Good, the Bad and the Ugly (1966).

As the leader KIM CHAEWON majestically stated during the media showcase that took place shortly ahead of the release, “UNFORGIVEN is our message to the world that we will together walk down the path we think is right, and we are not asking for forgiveness on the way from anyone in what we believe.”

LE SSERAFIM’s first studio album UNFORGIVEN includes seven brand new tracks along with the tracks from their last year’s two EPs, as all thirteen tracks organically connect with each other to explain the direction the group is headed. The act’s previous two EPs, FEARLESS which conveyed the act’s ambition to be the very best and ANTIFRAGILE, which depicted their determination to become stronger in the face of hardships, have already proved the group’s strength in telling stories that only LE SSERAFIM can tell.

The quintet also unveiled its cinematic music video for the lead single. Filmed in Thailand, the video portrays the mindset of the act for UNFORGIVEN through their strikingly synchronized choreography, each member’s spirited facial expressions, and sophisticated visual effects that instantly draw viewers’ attention to the five members’ confident attitude.

Known as a group that spellbinds the stage, LE SSERAFIM also showcased live performances of selected tracks from the album during their comeback show broadcasted an hour after the album release.