BTS’ J-Hope unveils first music video teaser of ‘on the street’ featuring American rapper J.Cole, watch

j-hope participated in the songwriting of the song which delivers a hopeful message and warmth that reminds listeners of his positive and bright energy.

By Monica Yadav -

March 2, 2023 - 11:41 AM IST

BTS’ resident rapper-songwriter-producer j-hope will kick off March 2023 with a new single ‘on the street’. Set to release on March 3, the single will mark his first collaboration with American record producer and rapper J.Cole. The announcement was officially made via the first music video teaser.

BTS’ J-Hope unveils first music video teaser of ‘on the street’ featuring American rapper J.Cole, watch

The teaser sees j-hope walking down streets of New York City as he meets J.Cole as the official collaboration gets confirmed. ‘on the street’ is a lo-fi hip-hop track with easy-listening melody and warm-hearted lyrics. j-hope participated in the songwriting of the song which delivers a hopeful message and warmth that reminds listeners of his positive and bright energy.

The key motif of the track comes from the word ‘street’ which can be interpreted as a place where many people’s everyday lives pass by—a metaphor for life. It comes from ‘street dance,’ the genre that represents j-hope's roots as an artist, and it also symbolizes the path that he will continue to take with his fans around the world.

j-hope has often regarded J.Cole as an artist he always looked up to. J. Cole was one of the headliners at Lollapalooza US in 2022 and j-hope met him backstage during the four-day festival where the South Korean rapper was also the headliner.

‘On the street’ is set to be revealed on March 3 along with a music video. Last year, j-hope also validated his capability as a creative director by leading all aspects—from music to concept and visual elements—of his solo album, Jack In The Box (July 2022), which addresses his passion and agony he goes through as an artist. In 2022, j-hope made history as the first South Korean act to headline a main stage at Lollapalooza.